BOC launches ‘Pita Pita Rata Thegi’ third edition


Incentivising Sri Lankan expatriates to remit their hard-earned foreign currency earnings securely back to their families and loved ones, Bank of Ceylon (BOC) is announcing the third season of its unique Pita Pita Rata Thegi promotion in offering expatriates to win back-to-back valuable gifts in daily, weekly and monthly draws including a grand prize of a luxury villa worth Rs 30 million.

The third edition of Pita Pita Rata Thegi promotion presents Sri Lankan expatriates with multiple opportunities to win valuable gifts unlike any other in the industry. On a daily basis, 365 lucky winners will be awarded with Rs 10,000 worth gift vouchers from leading supermarkets while 48 lucky remitters stand to win Rs 100,000 worth gift vouchers for home appliances each week. In monthly draws, 75 lucky participants stand a chance to win gold coins and finally, a Rs 30 million worth luxury villa is on the cards for the grand draw, a spokesman for the Bank said.

Over the years, BOC has gained wide popularity among thousands of Sri Lankan expatriates for its highest market exchange rates, unparalleled benefits and for its cutting edge digital products in far exceeding the benefits and services offered. In supporting Sri Lankan expatriates to achieve their life-goals with their hard-earned foreign currency earnings, the Bank is also engaged in initiatives to enhance financial literacy of Sri Lankan expats while encouraging them to save and manage their earnings efficiently, he added.

The BOC’s Smart Remit facility remains as the most popular digital money transfer service among Sri Lankan expats since its inception in 2013. Over the years, this facility has enabled Sri Lankans living abroad to reduce the transactional costs with its range of facilities and benefits as BOC continues to update and upgrade with latest technological developments. In 2021, BOC upgraded its Smart Remit facility enabling Sri Lankan expats to conduct real time remittance transfers more securely, he said.

In addition, BOC has also enabled internet banking with its BOC B-App while offering a VISA international debit card free of charge to its customers in allowing BOC’s overseas accountholders to check their account balances online, conduct fund transfers, make utility bill payments and to fulfill a wide range of banking needs online from anywhere in the world, the spokesman said.

As a result of these pioneering initiatives backed by its service excellence, BOC was able to increase its remittance inflows by 29 per cent in 2021 over the previous year while simultaneously increasing its market leadership in remittance inflows to 41 per cent.