Singer wins Distributor of the Year award


Singer Sri Lanka PLC, the country’s premier consumer durables retailer was duly recognised at the Asia Emerging Market Awards 2022 organised by Dell Technologies. Singer clinched the Distributor of the Year award in the Commercial segment for the second consecutive year reiterating its position as the country’s leading computers and computer accessories provider.  

Commenting on the latest achievement, Shanil Perera, Marketing Director of Singer Sri Lanka PLC, said, “We are humbled and honoured to receive this prestigious award from our long-standing partner Dell. This accolade is a testament to Singer’s unmatched sales strength, customer support and marketing. Our partnership with Dell has further strengthened during the past few years, offering a win-win situation for both companies.”

Singer is home to the largest portfolio of Dell branded computers and accessories in
Sri Lanka, which has allowed resellers to capitalise on the diverse range of offerings provided by Singer. Maintaining adequate product stocks has enabled Singer to cater to the increasing demand for computers and retain stakeholder trust during this challenging period.