May 27 declared ‘Marketing Day in Sri Lanka’

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The first International Conference on Management and Entrepreneurship (ICOME), organised by the Faculty of Management Studies, Open University of Sri Lanka, which began yesterday (31 March) ends today (1April).

More importantly as one of the special features in ICOME, 27 May has been declared ‘Marketing Day in Sri Lanka’ as a mark of respect to Professor Philip Kotler, the ‘Father of Modern Marketing’ for his great contribution to the subject, domain of marketing. Professor Philip is well respected for his involvement in making the world aware that the subject of marketing is important and popular, among other disciplines, for sustainable development. 27 May is the birthday of Professor Philip Kotler and the declaration of  ‘Marketing Day’ was made by the Vice-Chancellor of the Open University, Professor P.M.C. Thilakerathne,

The Faculty of Management Studies (FMS), The Open University of Sri Lanka (OUSL) is the nation’s premier Open and Distance Learning (ODL) establishment with a history of over 40 years. OUSL has a long history of management education and commenced teaching management as early as 1980. In its illustrious history of academic excellence, efficiency, and equity it has contributed to the development of management education in Sri Lanka. 

Being the youngest faculty of the university, the Faculty of Management Studies (FMS) takes pride in holding the first International Conference on Management and Entrepreneurship (ICOME) 2022 under the theme of ‘Business Management: Innovation, Challenges and Resilience’. The event would be graced by Prof. Philip Kotler and Prof. Xiaobo WU, who are renowned researchers in the field of Business Management . 

One of the major attributes of this event is to appreciate and facilitate a forum for researchers worldwide to present their research studies. The objectives of the conference were to bring local and foreign researchers and practitioners to one forum to share, disseminate current developments and insights in Business Management and Entrepreneurship, strengthen the scholarly and professional network among researchers and underpin the need for collaboration and cooperation of individuals from a wide range of professional backgrounds in Business Management and Entrepreneurship to contribute for a sustainable future.