The Government aims to raise USD 10 billion annually from the tourism industry by 2026 with an aim of attracting more than 5 million international travellers.
Highlighting that Sri Lanka could be the most sought after Asian destination for tourists, President Gotabaya Rajapaksa said obstacles should be removed and plans be made to attract them through global promotional programmes.
During a visit to the Sri Lanka Tourism Development Authority (SLTDA) on Thursday, President said the Government was aiming to attract more than 1.3 million international travellers this year and that all stakeholders should be prepared to facilitate the target.
He said, various forms of planned false propaganda are being carried out to destroy the tourism industry.
Elaborating further he said it is the responsibility of SLTDA to provide an attractive service with a high level of hospitality from the time of arrival to the time of departure.
Minister of Tourism Prasanna Ranatunga told President Rajapaksa that the successful vaccination drive has helped revive the tourism industry and that the number of arrivals on a monthly basis were improving in spite of the negative propaganda.