Atlas,Sri Lanka’s leading stationery brand proved its continued popularity among people, with consumers voting them in as the ‘School Supply Brand of the Year 2022’ for the third consecutive year at the SLIM-Kantar People’s Awards 2022. Asitha Samaraweera, MD, Atlas Axillia Co. Ltd accepted the award. Kaushali Kusumapala, Director Marketing and Indrajith Binduhewa, Director Sales, and other members of Team Atlas were also present. The company was also nominated for the ‘Youth Choice Award for the FMCG Brand of the Year 2022’, beingn amed among the Top five FMCG youth brands in Sri Lanka at the awards ceremony held on 21 March 2022.
The SLIM People’s Awards are presented by the Sri Lanka Institute of Marketing, chosen through comprehensive nationwide research carried out by Kantar LMRB. The People’s Awards is rewarded based on a scientific research process which recognises the favourite brands, personalities, organisations that are close to Sri Lankan hearts and minds.
Asitha Samaraweera, MD, Atlas Axillia Co. Ltd, was humbled by the continued consumer appreciation of the brand. “As the leading school supply brand, Atlas has served Sri Lanka’s children for over six decades. Today, the brand horizon is beyond stationery, we are a learning brand that delivers our brand promise through multiple tools, content and experiences. Our purpose, making learning fun, defines who we are by influencing what we create and the social impact we make.
Our purpose-based product and innovation philosophy, gives us a framework to develop our portfolio to provide enjoyable and stimulating learning experiences, that also support early childhood development milestones. This purpose is also what appeals to the younger generation, and our nomination as a leading contender for the Youth Choice Award validates our vision,”he said.
The companyis focused on learning interventions, understand the timely needs of stakeholders in the learning eco system in Sri Lanka. It is due to this that they were able to pioneer training teachers to adapt to the online learning during pandemic and be the first to start online study sessions for Grade 5 scholarship students.